Marketing Manager - Remote

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eight consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

Come join our team as a Marketing Manager! Working remotely, you will support the day-to-day decisions and activities related to the marketing roadmap, content development, product promotion, brand and product positioning, and consumer messaging for assigned businesses within our Agent/Lender division for the purpose of attracting and retaining customers.

You will build relationships across the organization and externally to support increased brand presence, product awareness and adoption. You will achieve success by working collaboratively with internal stakeholders to understand customer needs and emerging marketing opportunities, and transforming these into relevant product marketing and positioning that increases market awareness and drives growth. You’ll support a balanced marketing mix including demand generation, digital and print advertising, sales enablement tools, websites, public relations, and tradeshow management.

Essential Functions

• Work with cross functional marketing and business teams to support our brands and owned properties
• Play a consultative and strategic role in the development of value proposition and message strategy
• Leverage and collaborate with a team of content and creative strategists and producers to create high-value content to be marketed via all inbound channels (social, email, blog, landing pages, etc.), lead-converting resources, and shareable creative projects that attract customers while also supporting business goals
• Create and manage sales enablement efforts, including the development of collateral, toolkits, case studies, videos, presentations and the execution of industry events
• Support optimization of CRM and marketing automation platform to better manage the marketing pipeline
• Measure and report performance of marketing campaigns and KPIs, track and report ROI for initiatives and make data-driven decisions to move the team forward and advise our internal partners
• Create B2B marketing plans in partnership with Marketing Director
• Ensure consistency and integrity behind our company’s brand and brand guidelines
• Develop, maintain and improve collateral inventory and deployment
• Ensure all marketing stakeholders’ needs are met

Knowledge/Skills and Experience

• BA/BS or equivalent working experience
• 5+ years of hands on B2B marketing experience in account management, client management, and/or a marketing/advertising agency
• Financial/mortgage services industry experience a plus
• Possess business maturity and marketing-related acumen
• Able to multitask, prioritize, and manage time efficiently
• Experience with developing trade show presence and lead generation strategies
• A positive attitude with a collaborative, proactive approach
• Proficient in Salesforce or other CRM
• Proficient in HubSpot or other marketing automation platform
• Experience working with cross-functional teams, with excellent communication skills, both written and verbal
• Sound decision making, creativity, and problem-solving skills with a strong bias to action
• Ability to identify and focus on high-value projects, then continuously and incrementally improve results over time
• Driven by creative intuition and marketing know-how but able to gut check and course-correct with data, as well as report results and optimize using data
• Strong knowledge and understanding of traditional and digital marketing activities
• Strong knowledge of Microsoft Office suite
• Working knowledge of Adobe suite of services

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What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.