Vice President, Marketing

Company Summary

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for seven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

Job Summary

​Key Responsibilities

• Define, measure and report the performance of all paid marketing channels/campaigns and assess against ROI and KPI goals including customer acquisition and retention
• Develop a scalable growth strategy through our direct to consumer channels while evaluating other sales/distribution channels for our products
• Own and efficiently scale a multi-million-dollar budget, allocating spending and optimizing a blend of channels to hit growth targets efficiently, while still thinking long term
• Manage customer segmentation strategy and develop smart attribution modeling, ensuring we reach the right audience with the right message, at the right place and time
• Manage and grow the team to expand the competency and skill levels of each core marketing channel – specifically broadcast and digital media
• Mature the analytics function to include more robust AB testing programs that support continual optimization and rapid test and learn mindset
• Partner with key stakeholders in engineering, sales, product, and service to improve the customer experience and present a cohesive, memorable brand
• Make compelling business cases to expand marketing spend based on intelligent risk-taking.

Requirements

• Must have had previous experience at Sr. Director level and above
• Experience at a company 100M+ in revenue and managing a marketing budget over $20M annually
• Experience with DTC marketing is a must
• At least 15 years of marketing experience
• 5 years’ experience minimum in various leadership roles
• Experience leading a team of 15+
• Bachelor’s Degree or higher, with focus in marketing

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past, while remaining flexible and open to new ideas and driving transformation
• Acts like an owner: Keeps the big picture in mind while managing to the inputs daily to achieve intentional outcomes. Holds “accountability” in the highest regard and instills others to follow suit. Translates results into digestible information and stays away from buzzwordy jargon.

Salary Range:

$158,000 - $273,000

This hiring range is a good faith and reasonable estimate of the salary range of possible compensation at the time of the posting, and is subject to change. The actual compensation offered will be determined by various factors, which may include a candidate’s education, training, experience, and geographic location.

First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.