Marketing Specialist - DTC

Who We Are

Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

The Marketing Specialist role primarily focuses on marketing project management, collaborating with various marketing team members to support a variety of marketing initiatives. This includes managing email campaigns, SMS campaigns, website content updates, SEO content development, and other marketing efforts. The role requires strong coordination skills to ensure projects are completed efficiently and align with business objectives. In addition, this role is part of the broader Marketing Specialist family, which covers various marketing disciplines, including but not limited to: • Direct Marketing/Advertising/Promotional: Delivering targeted marketing messages through direct channels, including email, SMS, and print • Product/Brand Marketing: Developing and executing marketing strategies to bring new products or services to market • Content Marketing: Creating valuable and engaging content to support brand positioning and customer education • Social Media Marketing: Enhancing brand awareness and engagement through social media channels • Database Marketing: Leveraging consumer data to craft personalized and segmented marketing messages • Marketing Research & Analysis: Utilizing research and analytics to inform marketing decisions and measure campaign effectiveness.

What You'll Do

• Project manage various marketing initiatives, ensuring timely execution and alignment with business goals.
• Collaborate with internal teams such as content creators, designers, and digital marketers to support email campaigns, SMS marketing, website content updates, and SEO efforts.
• Assist in campaign execution, including audience targeting, messaging coordination, and performance tracking.
• Analyze marketing data to provide insights and recommendations for optimizing campaigns.
• Ensure brand consistency across marketing materials and channels.
• Identify process improvements to enhance marketing operations and project efficiency.

What You'll Bring

• Bachelor’s degree or equivalent combination of education and experience
• 4-7 years of relevant experience
• Strong project management skills with the ability to manage multiple marketing initiatives using Smartsheet.
• Strong written and verbal communication skills.
• Collaboration and interpersonal skills to work effectively with cross-functional teams.
• Attention to detail and ability to manage deadlines in a fast-paced environment.
• Proficiency in Microsoft Word, Excel, PowerPoint, and marketing tools such as email marketing platforms and website content management systems.

Salary Range

$62,700 - $83,575

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, experience, business requirements and geographic location

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.