Content Specialist (Remote Possible)

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

Content Specialist / Marketing Specialist

First American Exchange Co.

Our Company

At First American, we trace our history to 1889. What started as a small family- run business has grown to a $9 billion organization spanning more than 700 offices and 20,000 employees around the globe. Together, we offer an array of products and services to help homebuyers and sellers, businesses and investors buy and sell real estate. Today, we are investing in innovative technology and equipping our people to lead the digital transformation of our industry.

First American Exchange, a subsidiary of First American Title Insurance Company, specializes in performing 1031 Exchanges on behalf of real estate investors. Our mission is to simplify the complex processes involved in 1031 Exchanges, ensuring that companies, families, and individuals can effectively preserve their wealth.

Our team consists of highly skilled professionals with deep expertise in 1031 Exchanges. We leverage our extensive knowledge and innovative approach to deliver solutions that are both effective and tailored to our clients' specific circumstances. By staying ahead of industry trends and continuously enhancing our methods, we ensure that our clients receive the best possible service and experience.

We pride ourselves on achieving the highest customer satisfaction in the industry. This accomplishment is a direct result of our commitment to excellence and the caliber of our team. We believe that having the best people is the key to delivering exceptional service. Our team members are not only experts in their field but also dedicated to providing outstanding customer experiences.

The Opportunity

First American Exchange is seeking a highly skilled and motivated Content Specialist to help lead our content strategy and execution. As digital transformation has elevated the role of content in driving excellent customer experiences, the opportunity here is to leverage this evolution and influence; to help grow our market share to the number one qualified intermediary in the industry, led by our digital products.

You will help lead the content experience for a new customer application that is often a client’s first exposure to the industry and our company. This role requires a strategic thinker with a passion for storytelling and a proven track record in content creation, content system management, SEO and analytics. The ideal candidate will be responsible for overseeing all content initiatives, ensuring alignment with our brand goals, and driving engagement across various platforms.

Success will be measured by clearly defined metrics including customer visits and engagement, conversions, SEO performance, and customer satisfaction.

What You’ll Do:

• Assist with understanding the types of metrics content can impact and how to use the data to improve performance.
• Leverage market research, analytics, industry trends, SEO strategies and customer insights to help create content that supports revenue growth.
• Analyze content performance and participate in the development of A/B testing strategies to ensure that content delivers real business impact.
• Support launch of content strategy for new website in 2025 to help adhere to new brand voice.
• Assist in scaling the content library to empower marketing to move faster to get results.
• Support efforts to build a content roadmap, to support strategic planning and cross-selling.
• Work with the user experience team to provide direction & consistency with marketing assets.
• Stay updated on industry trends, best practices, and emerging technologies to keep content fresh and engaging.
• Act as a marketing/project manager, thinking about how all initiatives work together

What You’ll Bring:

• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Proven experience in managing content across various digital platforms.
• Familiarity with SEO best practices and content management systems (CMS).
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong project management skills, with the ability to handle multiple projects simultaneously.
• Familiarity with digital marketing strategies and tactics
• Strong written and verbal communication skills
• Strong interpersonal skills
• Self-motivated; self-starter

Typical Education

• Bachelor’s degree or equivalent combination of education and experience

Typical Range of Experience

• 4-7 years of experience

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Professional development opportunities.
• Flexible work schedule and remote work options.
• Collaborative and inclusive company culture.

The pay range for this role is $83,600.00 - $104,500.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. 

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.