Director, Digital Communications (Hybrid)

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

The Digital Communications Director is a senior leader responsible for developing and executing digital communications and social media strategies. This role emphasizes storytelling, media relations, and strategic messaging across digital platforms to deliver consistent, impactful communications. Priorities include strengthening brand reputation, engage audiences, and supporting organizational goals.

What You'll Do:

Strategy & Leadership

• Lead the vision, strategy, and execution for all social media communications across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok, YouTube).
• Align social media efforts with broader brand, PR, marketing, and corporate communications strategies.
• Advise executive leadership on digital engagement trends, brand reputation issues, and strategic opportunities.
• Lead crisis response and reputation management on social platforms in coordination with legal and PR teams.

Content & Campaign Development

• Oversee the planning, creation, and distribution of high-quality, engaging social content that reflects brand values and voice.
• Translate organizational messaging, storytelling, and media relations activities into engaging content for social media platforms.
• Support and amplify traditional media relations outreach through digital and social channels.
• Direct social campaigns around key initiatives, launches, or events, including paid and organic strategies.
• Ensure messaging consistency and brand integrity across all digital touchpoints.

Team & Stakeholder Management

• Partner with internal stakeholders (e.g., marketing, HR, legal, customer service) to support campaigns and initiatives through social media.
• Manage relationships with agencies, influencers, and platform representatives.

Analytics & Optimization

• Monitor and report on KPIs across platforms, using insights to optimize performance and inform strategy.
• Oversee use of social listening, monitoring, and analytics tools to track trends and audience sentiment.
• Stay ahead of emerging platforms, tools, and best practices to maintain innovative presence.

What You'll Bring:

• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s preferred).
• 8–12 years of experience in social media, digital communications, or content strategy.
• Exceptional writing, storytelling, and visual content sensibilities.
• Experience in cross-platform strategy, community engagement, and reputation management. including digital crisis response.
• Proven ability to translate organizational messaging into clear, compelling content across platforms.
• Strong understanding of paid social, influencer marketing, SEO, and analytics tools (e.g., Sprout Social, Sprinklr, Google Analytics).
• Comfortable advising executives and representing social strategy to senior stakeholders.
• Experience working in highly regulated industries (e.g., healthcare, finance, government)
• Strong understanding of DEI, ESG, or social impact communications via digital platforms.
• Familiarity with international or multilingual social media operations (if applicable).

Pay Range: $145,000.00 - $193,325.00 annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.