Marketing Analytics Specialist

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

As part of our Performance Marketing Center of Excellence (CoE), the Marketing Analytics Specialist transforms raw marketing data into actionable insights that guide decision-making and demonstrate ROI. You will build dashboards, validate data accuracy, and deliver reporting that connects marketing investment to measurable business outcomes. This role requires a detail-oriented analyst with strong technical skills and the ability to synthesize complex performance data into executive-ready stories. You will play a key role in shaping strategic decisions by delivering insights that influence senior leadership and guide enterprise-wide marketing investments

WHAT YOU'LL DO

Dashboard Development & Reporting

• Build and maintain dashboards for campaign, channel, and ROI performance.
• Deliver reporting that is timely, accurate, and actionable for both operational and executive use.

Data Accuracy & Validation

• Validate marketing data for accuracy, eliminating duplicates and errors.
• Partner with Marketing Ops to ensure attribution integrity and consistent tracking.

Campaign & ROI Insights

• Deliver campaign performance readouts in clear, digestible formats.
• Translate data into insights and stories that influence leadership decisions and drive enterprise-level optimization.

Experiment Analysis

• Partner with channel managers to design experiments and define success metrics.
• Analyze and report on validated tests, highlighting learnings and implications for future campaigns.

Tools & Technology

Fluency with analytics and BI platforms, including:

• 3–5 years in marketing analytics, business intelligence, or performance reporting.
• Proven experience building dashboards and campaign reporting frameworks.
• Strong data validation and QA skills, with a focus on accuracy.
• Ability to synthesize complex data into clear insights and recommendations.
• Familiarity with attribution modeling and test/learn frameworks.
• Collaborative mindset, with experience working across Ops, Paid Media, and Demand Gen teams.

WHAT YOU'LL BRING

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.

Why Join Us

• Play a critical role in shaping how the Performance Marketing CoE proves impact.
• Turn marketing performance into insights that guide investment and optimization decisions.
• Help establish a culture of data discipline, transparency, and continuous improvement.

Salary Range: $62,700.00 - $83,600.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.