Oscar M.
Production Coordinator
Marketing Manager, Principal
Santa Ana, California
Who We Are
Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We Do
First American is looking for a Marketing Manager, Principal to join the Strategic Technology Division on the Endpoint team. You will help evolve our audience, and messaging strategy to support the rollout of our proprietary title and settlement workspace across a diverse internal audience spanning multiple divisions. The ideal candidate is a strategic, insight-driven storyteller who excels at translating complex capabilities into compelling narratives for different audiences. You'll partner closely with research, product, and division stakeholders to shape how the workspace is understood and adopted as it continues to evolve. *We are open to remote candidates for this roleReporting to the Director, your responsibilities will include:
Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities
Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding
Developing andmaintainingmessaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning
Creating andmaintaininga centralized library of always-updating narrative resources,including:messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories
Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy
You'llcome to our team with:
7+ years of experience in marketing, brand strategy, communications, or a related discipline
Strong audience insight and ability toidentifynuanced differences in customer needs, motivations, and mindsets
Demonstratedexpertisein communications and narrative strategy, ideally in the tech space
Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences
Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams
Ability to excel in a fast-paced, rapidly evolving environment
Ability to work as an IC, with interest in people management long-term
What We Offer
By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.Pay Range: $97,700.00 - $130,300.00 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
Related Content
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The REconomy Podcast
First American’s economic podcast examining the forces that influence real estate, housing and affordability, featuring First American Chief Economist Mark Fleming, Ph.D. and Deputy Chief Economist Odeta Kushi.
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Fortune 100 List for 11 Years in a Row
Proud to be ranked number 62 on the 2026 list.
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Great Place To Work
We Are Proud to be a Great Place to Work Certified Company for 11 years straight.
