Marketing Operations Manager

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

As part of our Performance Marketing Center of Excellence (CoE), the Marketing Operations Manager ensures the integrity of our marketing data, systems, and performance measurement. You will own the operational foundation that makes every marketing dollar accountable—driving consistency in tracking, reporting, and governance while enabling the team to scale. A key part of this role is unifying data across disparate systems into a trusted, single view of marketing performance, ensuring accuracy and availability for decision-making As a people leader, you will coach and develop talent while building scalable processes to support future team growth. By pairing strong leadership with operational rigor, you’ll help position the CoE as a trusted growth engine for the business.

What You'll Do

Leadership & Team Development

• Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth.
• Build scalable processes and foster a culture of accountability and continuous improvement.

Data Management & Availability

• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis.

Tracking & Attribution

• Own campaign tracking architecture, UTM governance, and attribution setup.
• QA lead routing and conversion tracking to ensure accuracy and integrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.

Reporting & Dashboards

• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Ensure timely and accurate reporting for daily operational use and executive insights.
• Collaborate with Analytics to deliver clear, actionable performance readouts.

Testing & Incrementality

• Lead experiment design and incrementality measurement across campaigns.
• Ensure tests are properly instrumented and results are trustworthy.
• Share learnings broadly to refine investment and optimization decisions.

Process & Governance

• Establish and enforce data quality standards across all performance marketing activities.
• Create governance frameworks for routing, QA, and reporting accuracy.
• Continuously optimize processes to improve efficiency and scalability.

Tools & Technology

Fluency with marketing operations and analytics tools, including:

• Analytics & Attribution: Google Analytics (GA4), Looker Studio, attribution platforms.
• CRM & MAP Systems: Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent.
• Tracking & QA: Tag management systems, UTM governance tools.
• Collaboration & Workflow: Project management and campaign orchestration platforms.

WHAT YOU'LL BRING

Required Education, Experience, Certification/Licensure

• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.
• Strong attention to detail, with a reputation for data accuracy and operational rigor.
• Collaborative leader who can partner across marketing, analytics, and technology teams.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.

Why Join Us

• Be part of a newly formed Performance Marketing CoE with executive visibility, where your work directly shapes enterprise growth strategy.
• Lead the operations and governance backbone of a new Performance Marketing CoE.
• Build and grow a team that ensures marketing is accountable, transparent, and scalable.
• Play a critical role in making every marketing investment measurable and tied to growth.

Salary Range: $95,400.00 - $127,100.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.