Senior Marketing Automation Engineer

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

Join the ranks of visionary technology leaders at First American —where history meets innovation, and tradition fuels transformation. As our Senior Marketing Automation Engineer, you'll be more than a technological leader; you'll be a steward of a legacy that stretches back to 1889. As our Senior Marketing Automation Engineer, you won't just be implementing technology; you'll be helping to define the culture of a sales and marketing organization undergoing transformative change. You will be pivotal in developing, supporting, configuring, and automating business solutions. Be a part of the team that's not just making history but redefining it. Come architect the future of sales and marketing at First American's Direct Division.  A multi-billion-dollar operation honored as a Fortune 500 Best Company to Work For. Your architecture won't just serve our business; it will set a precedent for the entire title and settlement industry.

What You’ll Do 

• Engage in collaborative problem-solving with senior engineers to enhance technical processes. 

• Design and implement marketing journeys leveraging Salesforce Marketing Cloud capabilities. 

• Seamlessly integrate Salesforce Marketing Cloud with various data sources and platforms. 

• Optimize marketing operations by automating email and push notification workflows, ensuring continuous calibration of campaigns to enhance engagement and performance. 

• Develop and generate custom reports while managing data exports to ensure accurate and actionable insights. 

• Work collaboratively across business functions to develop technical solutions utilizing Salesforce Marketing Cloud tools, including Journey Builder, Data Extensions, Automation Studio, Content Builder, Mobile Studio, Audience Builder, and Interaction Studio. 

• Proactively monitor sales and marketing automation processes, identifying and resolving issues to ensure seamless operations. 

• Stay informed about product updates and assess their implications for the business, ensuring the organization leverages the latest features and improvements. 

What You'll Bring 

• Bachelor’s degree in computer science, information technology, related technical field, or equivalent experience. 

• 5+ years of work experience is required, with a strong focus on the design, development, and implementation of marketing projects involving data and engineering. 

• 3+ years of experience with Salesforce Marketing Cloud. 

• Familiarity with agile software delivery methods and strong critical thinking skills. 

• Experience with developing AMP Script is required, and proficiency in JavaScript, HTML, CSS, SQL, or a combination of these technologies is highly advantageous. 

• Extensive experience integrating Salesforce Marketing Cloud through cloud connectors, data extensions, and external systems via APIs is highly valued. 

• Experience with one or more of the following Salesforce solutions is strongly desired: 

  • Financial Services Cloud 

  • Sales/Service Cloud 

  • Data Cloud 

• Preferred certifications: 

  • Salesforce Marketing Cloud Admin  

  • Salesforce Marketing Cloud Email Specialist 

  • Salesforce Marketing Cloud Developer 

  • Salesforce Marketing Cloud Consultant 

Pay Range: $109,650-$146,175 Annually  

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements, and geographic location.  

#ST2 

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.