VP, Performance Marketing

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

The Vice President (VP) of Performance Marketing is a new senior leadership role reporting directly to the CMO and responsible for developing and implementing comprehensive digital marketing strategies to drive customer acquisition, revenue growth, and marketing efficiency at scale. This role will build and lead a team of performance marketing professionals, manage media budgets, and leverage data to grow revenue through demand gen, lead gen, and customer retention.

Key Responsibilities:

• Building and managing a new team of performance marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement to deliver shared-service digital marketing capability from the ground up.
• Creating and executing strategies for digital marketing to achieve business goals, including paid media, lifecycle marketing, organic search, marketing operations, and data + analytics.
• Optimizing/growing media budgets, ensuring efficient allocation of resources across different channels and campaigns for optimal return on investment.
• Analyzing campaign performance, identifying areas for testing and optimization, and implementing data-driven strategies to benchmark and improve key metrics such as CAC, LTV, ROAS.
• Working closely with product, sales, and creative to ensure alignment and integrated marketing efforts. 
• Building an analytics function for the entire marketing org, where reporting is in real time, automated, and accessible to relevant stakeholders.
• Creating business cases based on the latest trends, technologies, and best practices in performance marketing to maintain a competitive edge. 

Skills and Qualifications:

• Proven ability to build, lead, motivate, and develop high-performing teams, preferably in a Center of Excellence model within a large B2B marketing organization.
• Ability to develop and execute digital strategies to drive revenue at scale, through a predictable and repeatable process.
• Demonstrated experience of 15+ years or more in B2B marketing, including lead generation, ABM, and marketing automation.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams. 
• Experience building an integrated tech stack and implementing best practices in marketing operations.
• Familiarity with various marketing platforms, tools, and technologies, including Google Ads, Google Analytics, Google Ads, Marketing Cloud, Hubspot, and analytics platforms.
• Demonstrated ability to drive projects and results and to execute responsibilities with minimum supervision.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past, while remaining flexible and open to new ideas and driving transformation
• Acts like an owner: Keeps the big picture in mind while managing to the inputs daily to achieve intentional outcomes. Holds “accountability” in the highest regard and instills others to follow suit. Translates results into digestible information and stays away from buzzwordy jargon.

The pay range for this role is $ 192,400.00 - $256,525.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. 

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.