Marketing Specialist, Demand Generation (Hybrid)

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American Data & Analytics is seeking a proactive and detail-oriented Marketing Specialist, Demand Generation with 3+ years of experience to support the execution of demand generation campaigns and go-to-market (GTM) strategies that drive qualified leads and revenue growth. This role requires exceptional organizational skills, a willingness to learn, and the ability to work cross-functionally with multiple marketing managers, sales teams, leadership, and product stakeholders. The ideal candidate is a strong communicator who thrives in a collaborative environment and is passionate about executing impactful marketing and GTM initiatives.

What You'll Do:

Demand Generation & GTM Campaigns

• Assist in the planning, development, and execution of multi-channel demand generation campaigns, including email, paid media, social media, content syndication, and webinars.
• Support go-to-market (GTM) strategies for new product launches, campaigns, and initiatives, ensuring alignment with overall business goals and market needs.
• Collaborate with marketing leadership to create and optimize campaigns that align with GTM plans, target audience needs, and revenue objectives.
• Contribute to market research efforts to identify customer pain points and competitive differentiators, incorporating insights into demand generation and GTM strategies.

Campaign Execution & Management

• Manage day-to-day campaign activities, including scheduling, tracking, and reporting on performance metrics.
• Coordinate with creative designers and build content yourself to produce compelling assets, such as landing pages, emails, ads, and promotional content.
• Test and refine campaign elements, including messaging, targeting, and delivery methods, to optimize ROI.

Collaboration & Cross-Functional Support

• Work closely with multiple marketing managers to ensure alignment on strategies, deliverables, and GTM plans.
• Partner with sales to facilitate the lead handoff process, track progress, and gather feedback on campaign effectiveness.
• Collaborate with product leadership to develop messaging and collateral that showcase product benefits and align with GTM and customer needs.
• Serve as a key point of contact for cross-departmental coordination, ensuring seamless execution of integrated campaigns.

Data Analysis & Reporting

• Track and analyze campaign performance metrics, including MQLs, SQLs, pipeline growth, and ROI.
• Use marketing automation and CRM tools (e.g., HubSpot, Salesforce) to monitor lead flow and campaign effectiveness.
• Prepare and present performance reports to marketing leadership with recommendations for future optimizations.

Affiliate & Influencer Programs

• Coordinate the affiliate marketing, including program structure, partner recruitment, performance tracking, and commission optimization.
• Identify, vet, and activate influencers across platforms (YouTube, Instagram, TikTok, podcasts, blogs, etc.) who align with our brand and audience.
• Coordinate recruiting high-potential affiliates and influencers through direct outreach, industry networking, events, social platforms, and partner referrals.
• Coordinate and support influencers and affiliates through campaign development, onboarding, deployment, and content optimization. Ensure they understand the product, target audience, and promotional best practices.

What You'll Bring:

• Bachelor’s degree or equivalent combination of education and experience.
• 3+ years of experience in demand generation, GTM strategy execution, B2B marketing, affiliate, influencer, or partnership marketing, preferably in a SaaS, FinTech, or online marketplace.
• Proficiency with marketing automation platforms (e.g., HubSpot), CRM systems (e.g., Salesforce), tracking platforms (e.g., Everflow, Stripe, Meta, Google, YouTube) and Microsoft Office Suite.
• Familiarity with affiliate networks and tracking platforms (e.g., Everflow, Salesforce, HubSpot, Stripe, Meta, Google, YouTube).
• Strong understanding performance marketing metrics, attribution, and conversion optimization.
• Proven track record of driving measurable business growth
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent verbal and written communication skills, with a strong ability to collaborate across teams.
• A proactive mindset and a willingness to learn and adapt to new tools, processes, and strategies.
• Self-starter with a strategic mindset and hands-on executional ability.
• Experience working cross-functionally with product, legal, design, and content teams.
• Comfortable with public speaking, presentations and engaging effectively.

Pay Range: $62,700.00 - $83,575.00 annually

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.