SEO + SEM Specialist

Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

As part of our Performance Marketing Center of Excellence (CoE), the SEO + SEM Specialist is responsible for maximizing search visibility and capturing demand efficiently across both paid and organic channels. You will own keyword strategy, execute SEM optimizations, and partner with Brand and Paid Media teams to ensure SEO content and paid search investments work together. This role requires a hands-on search marketer with strong technical skills and the ability to translate search performance into actionable insights that fuel pipeline growth.

WHAT YOU'LL DO

Keyword Strategy

• Conduct keyword research and map high-value opportunities across paid and organic search.
• Build SEO content briefs in collaboration with Brand & Creative.

SEM Execution & Optimization

• Manage and optimize campaigns across Google Ads and other search platforms.
• Continuously refine bids, ad copy, and extensions for performance.
• Monitor pacing, budget allocation, and search efficiency.

SEO Optimization & Governance

• Optimize on-page and off-page SEO elements to improve visibility and rankings.
• Partner with divisional teams to refresh and expand SEO content regularly.
• Govern SERP performance, ensuring alignment between paid and organic to reduce cannibalization.

Testing & Insights

• Design and execute SEO/SEM tests to uncover incremental performance opportunities.
• Analyze search trends, share insights, and inform broader marketing strategy.

Tools & Technology

• Fluency with search and analytics platforms, including:
  • SEO: Google Search Console, SEMrush, Moz, or equivalent.
  • SEM: Google Ads, Microsoft Ads, and keyword management tools.
  • Analytics: Google Analytics (GA4), attribution platforms, reporting dashboards.
  • Collaboration & Workflow: Project management and campaign orchestration tools.

WHAT YOU'LL BRING

Required Education, Experience, Certification/Licensure

• 3–5 years in SEO/SEM roles, with experience in both paid and organic search.
• Proven ability to manage and optimize Google Ads accounts.
• Hands-on experience with SEO keyword research, content briefs, and technical optimization.
• Strong analytical skills, with experience using GA4 and search-specific reporting tools.
• Collaborative mindset, with ability to work across Paid Media, Brand, and Analytics teams.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing.
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past while remaining flexible and open to new ideas and driving transformation.
• Acts like an owner: Keeps the big picture in mind while managing the inputs daily to achieve intentional outcomes. Holds accountability in the highest regard and instills others to follow suit. Translates results into digestible information and avoids buzzwordy jargon.

Why Join Us

• Own the search engine visibility strategy within a new Performance Marketing CoE.
• Capture demand efficiently by integrating paid and organic strategies.
• Play a critical role in ensuring every search dollar and keyword contributes to measurable business growth.

Salary Range: $62,700.00 - $83,600.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.